When my wife brought home a bottle of Rosé wine from California that she’d found at our local wine store, my first thought was: Duped! You see, she has a fondness for wines with pretty bottles and/or label art. And when I saw the bottle of Rosé she’d purchased – called JNSQ Rosé Cru – I was sure she’d been taken for a proverbial ride.
The bottle … well … it’s beautiful. But I assumed that with a bottle so beautiful, it was probably hiding a not-so-beautiful wine. JNSQ – which stands for je ne sais quoi – has to be the most gorgeous bottle of wine I’ve ever seen. But how would it taste?
The JNSQ bottle, which features a glass white rose stopper, was crafted by a French designer to look like a luxury perfume bottle. It’s intended to become a keepsake after the wine has been consumed – as a scented reed diffuser, perhaps? That’s what we’re using ours for.
Frankly, $30 is a lot to spend on Rosé. However, I was pleasantly surprised – maybe shocked – at how tasty JNSQ Rosé Cru was. It’s a French style of Rosé, with white peach and tropical fruit aromas and much more substantial on the palate than I’d expected. There are strawberry and cherry flavors in this elegant, Grenache-based wine. White Zin it ain’t. But the target audience is women, like my wife.
“Millennial women and older Gen Z’ers are bringing back an appreciation for quality, craftsmanship and functional beauty,” said Lynda Resnick, vice chair and co-owner of The Wonderful Company, a “privately held $4.6 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day.”
Resnick continues, “JNSQ was created specifically for these women and the milestones they are celebrating in their blossoming and exhilarating lives. It’s a wine made with that same shared quality of je ne sais quoi that makes each of these ladies unique, memorable and unstoppable.”
JNSQ is surely memorable, and it would make for a very classy Valentine’s Day gift for your favorite Rosé lover. It’s je ne sais quoi dressed up in a very pretty bottle.
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Originally trained as an anthropologist, Ted Scheffler is a seasoned food, wine & travel writer based in Utah. He loves cooking, skiing, and spends an inordinate amount of time tending to his ever-growing herd of guitars and amplifiers.
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