Driving into Mona, Utah on I-15 the fragrance of fresh lavender through an open car window is enchanting. Just fifteen minutes from all of the construction madness in and around Utah County, remnants of road-rage and stress fade away as the vast expanse of farms begins to unfold.
From early spring through September breathtaking rows of majestic purple lavender extend like a scene from an romantic French Countryside.
It might seem this must be a labor of love, but in fact these fields are generating mega bucks for one of Utah County’s most profitable multi level marketing businesses.
One of six farms and seven distilleries worldwide, Young Living Essential Oils (YLEO) is a multilevel marketing company that has been based out of Utah Valley for the past 18 years.
Gary Young, founder and president of YLEO, has a mercurial history. As he tells it, it all began with an almost fatal logging accident at 24, which left him in a coma for three weeks, paralyzed, depressed, and confined to a wheelchair. Three years after the accident he claims to have regained feeling in his legs as a result of using essential oils.
A miracle? A lie? Or a bona fide homeopathic remedy?
Gary grew up farming in Idaho. He started his own farm with a quarter acre in Spokane, Washington. He attended an essential oils class in Switzerland, and then through his travels he learned to distill plants and cultivate lavender and other herbs. Gary began developing his own clinical research in 1985. Subsequently, he bought 160 acres of farmland in Idaho to start mass producing “therapeutic grade” essential oils. The focus of Young’s passion is in “bringing forgotten knowledge back to the modern world.”
Young’s wife Mary is YLEO’s Executive Vice President and the keystone figure in the multilevel marketing company’s success. Distributors get 25 percent off products and reduced shipping, not to mention generous bonuses and jet-setting trips if they achieve annual sales goals.
The oils are considered powerful agents, far more potent than dried herbs. The YLEO catalog features hundreds of single and blended oils, as well as nutritional supplements and bath and skin care products, none of it cheap. YLEO has a loyal, worldwide, passionate following. Utah Valley Business Quarterly magazine rated YLEO as third in the Utah Valley Top 10 Revenue companies, generating $162 million in 2010 with 473 employees working for Gary Young’s empire. Both Gary and his distributors promote a lifestyle of abundance, health and longevity.
Health supplement companies generate $4 billion in annual sales — 4 times the revenue of the state’s more famous ski industry.
The sales are impressive considering “more than 100 supplement companies dot the terrain alongside I-15 snaking through Salt Lake City, Utah, generating $4 billion in annual sales—four times the revenue of the state’s more famous ski industry,” according to Time magazine. Utah’s dry climate is ideal for storing such products and Utahns have an entrepreneurial mindset, not to mention tight-knit religious community that not only offers the framework for building a MLM network, but also the relationships for perfect person-to-person sales opportunities.
I worked for the Young Life Research Clinic Institute of Natural Medicine, in Springville, Utah. One summer day, Young visited his clinic. As Gary takes the stage, his presence evokes squeals of excitement from his adoring staff.
The charismatic Young teaches during the clinic’s lunch hour. After completing a half day of massage, chiropractic, and colonic treatments patients are then offered cleansing drinks consisting of ground lemons and agave nectar, while they sit in a cozy room listening to Gary. Young’s voice is jovial and the hope of healing in his message is easy to latch on to, but outside of this environment there are skeptics and a documented dark side to Gary Young
There were always rumors. For instance, that Young’s wife deceptively received successful in vitro fertilization treatments in order to convince their two young sons to scam barren women into believing YLEO products could help them conceive children well into their middle age.
In 2005, Young closed the clinic due to pending lawsuits, however his prescription for health paired with a connection to the abundance of positive thinking successfully continues to bring in millions of dollars per year from both domestic and international distributors.
“We have strict and specific guidelines we follow.” said Cory Weaver; Director of Global Farm Operations for Young Living. “Only organic herbicides are used to keep the plant properties free of chemical pesticides and pollution. We started the fields with seeds from our French farm, and now grow 180 acres.”
“Over the last five years the lavender farms in France have been damaged and lost due to drought and a virus. This spring we’ll be taking lavender from here back to France to
regenerate what was lost from the same plants that started this farm,” says Weaver.
It seems that same cycle of ongoing regeneration is what keeps users of the products coming back. Whether you believe in naturopathy or not, Young has a way of offering
a different perspective of healing paired with a take-control-of-your-health attitude that attracts people like a pheromone into a complex scheme for health and happiness.
Gary Young refuses to speak to the media regarding his past and has not returned Utah Stories’ phone calls yet for comment.
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