It all started with a few billboards for White Claw... That was before I saw the end caps in supermarkets. Then I believe the ads appeared on buses and Trax. “Could this really be happening?“ I thought. “Could this White Claw and ‘hard seltzer’ replace beer as La Croix and energy drinks are replacing soda?" Consumer fads are hard to differentiate from actual cultural … [Read more...]
Utah’s First Barrel-Aged and Sour Beer Brewery: Toasted Barrel Brewery
“In heaven there is no beer, that’s why we drink it here.” ~Traditional drinking song Something new is brewing in Salt Lake City’s Marmalade District. Just off the 600 North exit from I-15, Toasted Barrel Brewery is transforming a former brine shrimp processing plant and abandoned dance club into Utah’s first barrel-aged and sour beer brewery. Toasted Barrel will complete a … [Read more...]
5 Questions Answered by 6 Utah Breweries
We checked in with some of our favorite breweries to see what is happening in 2018. Questions: How many barrels are you brewing annually? What is your flagship/or top selling beer? What is the most unique beer you came up with last year? What is the number one thing you’d like to see changed in Utah liquor laws? Anything else you’d like to update about your … [Read more...]
Utah Brewers Cooperative: Wasatch & Squatters
It would be impossible to talk about brewing in Utah without mentioning the Utah Brewers Cooperative, the collective company behind Squatters Craft Beers and Wasatch Brewery. These Utah brew icons arguably kickstarted the entire Utah brew pub scene. In 1986, Greg Schirf started the ball rolling with Wasatch Brewery; Jeff Polychronis and Peter Cole followed hot on his … [Read more...]