Utah Stories

Fearless Utah Businesses—Thriving in the War with Big Box

Examine shops, places, and makers who epitomize community building.

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Main Street USA, Disneyland

More visitors to Disneyland spend time on their idyllic recreation of Main Street than with any other attraction. Why is this?

We are moving into an era where everything anybody could possibly want will be available simply with a tap on one’s smart phone. So how could any local business possibly think they could compete with this future?

By offering something Amazon or Wal-Mart never could—a unique experience. As products and distribution are becoming ever more streamlined, more people are craving what is lost when our material dreams come true: a community.

It’s been recently discovered that a more important factor besides money (and stuff) in terms of how people judge their sense of happiness is community. Small, locally-owned shops offer something special that everyone wants to experience. Cities and suburban areas have become wastelands with every chain store imaginable, and with every employee following a set script from their employee handbook, are also filled with people who have the highest per capita usage of antidepressants in the nation.

For centuries, humans had access to local marketplaces where we knew every farmer, butcher, baker and blacksmith they did business with. Today we might have every material thing, but we are becoming more disconnected, more fearful, and more anti-social. This is why Disneyland’s Main Street is so popular. We crave places that offer authentic experiences and real people.

At Utah Stories, we thought (before we all go out and spend a fortune for the holidays) we should examine shops and places and makers who epitomize community building. All six of the shops we profile have one thing in common: genuine appreciation of our business when we shop there.

 

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    Every so often, you meet an immigrant who came here with almost nothing and managed to build something exceptional.

    Prakash Shah is the kind of man who has spent enough time around risk that he no longer treats it like an interruption.

    Today, he works in business brokerage and advisory, helping owners sell companies, helping buyers decide whether they should step in, and, when the fit is right, helping connect those buyers with private equity. He works in a world of valuations, leverage, due diligence, and hard questions that most people would rather postpone. He also operates in Utah real estate and has built a career around seeing value before it is obvious to everyone else. That is who he is now. What makes him interesting is how early that instinct started to form, and how little his life resembles the way most Americans are raised to think about comfort, career, and security.

    He grew up in Nepal in a boarding school system that would feel severe to many Americans. He was an only child, yet he saw his parents only twice a year for twelve straight years, until high school graduation. He lived inside routine. He shared space with boys from different social classes and different family circumstances. The school was structured enough that money did not buy you any special standing once you were inside. Everyone followed the same rules. Everyone was subject to the same discipline. In his case, it was an army school. Everything was measured. Everything was scheduled. In that kind of environment, you do not build your life around preference. You build it around adaptation.

    That contrast matters.

    A lot of American children are raised to search for what fits them. What are you passionate about? What do you enjoy? What feels right? Those are not bad questions, but they can create a habit of waiting for life to align itself before action begins. Prakash learned something else much earlier. He learned that life often does not align itself first. You enter the room as it is, you deal with the people in it, and you figure out how to function without making your comfort the center of every decision. He said that one of the biggest lessons from those years was tolerance, the ability to live with people from all walks of life and genuinely learn to get along with them. That is not a soft value. In business, it turns into resilience. In negotiation, it turns into patience. In career terms, it turns into range.

    When he came to the United States over 25 years ago, he did not arrive with the kind of runway that allows for a prolonged identity search. He came with two suitcases and enough money for one semester. He went to Hunter College in New York City, then to NYIT near Central Park, studying media and then media and technology management. He also studied psychology. Those details matter because they show something about his mind. He was interested in people before he built a career around deals. Even then, what attracted him was not technical prestige. It was understanding motives, behavior, and how people reveal themselves.

    But New York is merciless toward vague ambition. It demands payment in rent, transit, food, and time.

    Prakash worked constantly. He took multiple jobs. He paid tuition, paid rent, and skipped most of what Americans imagine as college life. There were no romantic years of drifting from café to concert to self-discovery. He talked about not having the luxury of dates, travel, or finding himself. He was working. Even laundry was not a small detail. In New York, he pointed out, you do not just throw clothes in a machine at home. You haul them to the laundromat, count quarters, and measure what is necessary. He also described distraction in a way that most native-born Americans probably do not think about. For immigrants, distraction is not always pleasure. Sometimes distraction is the constant pressure of competing needs. Tuition or rent. Food or savings. A better coat or another month of making do. He was not romanticizing the struggle. He was describing the arithmetic of it.

    That arithmetic did not make him cautious. If anything, it did the opposite.

    While in college, he had the option of safer analytical work. Instead, he took a sales job with Time Warner Cable that sent him into the South Bronx from 6 p.m. to 10 p.m. to knock on doors. He is not a physically imposing man. He knew exactly what kind of neighborhoods he was walking into. He described apartment buildings where people kept pit bulls, where tension was normal, where one mistake in tone or timing could end a conversation immediately. For most people, that kind of job would have been something to survive and forget. For him, it became a school in human behavior. “It’s not about talking… it’s about listening,” he said.

    One story from that period says almost everything about how he operates. He knocked on a door one night around 8:45 and found himself facing a huge man with a gun on the table, pit bulls nearby, and a half-eaten pizza in front of him. It had all the ingredients of a very bad scene.

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