If you are in need of a pick-me-up, visit Beth Furton at Daily Rise Coffee. I left feeling more energized, more positive, and in a better mood than when I awoke–and I didn’t even have the coffee. Daily Rise’s motto is “Promoting Positive Energy,” and you can feel it from the moment you walk in the door.
Beth has spent the last 14 years creating that energizing environment with her husband, Jeff.
They came to Ogden with two major goals: to sell good coffee and change the community for the better. They opened a double-sided drive-through in Ogden. Beth’s marketing approach was simple: meet more people, get to know them, and have them try the coffee. In Beth’s words, “We would fight tooth and nail to get into any event we could. We literally stood on street corners and jumped in at races. When you go to a new place and don’t know anyone, you have to get to know them somehow. We haven’t missed a Saturday at the Ogden Farmers Market in 14 years.”
The marketing is working; Daily Rise has grown to multiple locations, both drive-thru and cafe style. They also roast their own beans in their certified organic facility in Layton, where they experiment with new ideas. They’ve made bourbon barrel-aged coffee, a classic cold brew
served in a beer bottle and another brew with hops. Their menu has grown with suggestions from customers and their own staff. They have something for everyone, and it shows in the broad customer base.
Unsatisfied with just succeeding in business, Beth also wanted to improve her new community. It started close to home. She said of prospective employees, “That person really needs to want to be part of that team, and then you don’t want to let your friends down. It’s
such a family atmosphere. The people that stay and get it will thrive if they want to be here.”
She also sees herself as part of the crew: “When you’re on shift, whatever needs to be done gets done. That’s how Jeff and I lead too. I would never ask someone to do something I haven’t done. We try to keep things positive. We don’t micromanage. They rock it every day.”
Beth also makes sure her team branches out to the community. Daily Rise makes donations and has staff volunteer with local organizations. They feature other businesses on their social media pages to show off the work they do. They have even embraced their competition. Beth
explained, “There’s something about coffee that breeds community. So you find yourself in love with all the other coffee shops. Everyone has their own vibe. If anything, the competition only betters everyone. It’s that much cooler to see what other people are doing and find more
coffee drinkers.”
With all of that, Beth’s biggest impact is still on the people who pull into the drive-through or come in the shop. She says, “People can come in unsure about their day and not wanting to go to work and then leave with a smile on their face. And that’s contagious.”
Daily Rise locations:
2865 Washington Blvd.
Ogden
1985 W. Antelope Drive,
Layton
2314 Washington Blvd.
Ogden
Roastery: 1989 W. Antelope Drive,
Layton
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