Utah Stories

Tapping the Raw Food Revolution

Omar’s Rawtopia began when Omar Abou-Ismail decided to try making his raw food dishes in the back of a vitamin store in Sugar House.

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Omar’s Rawtopia began when Omar Abou-Ismail decided to try making his raw food dishes in the back of a vitamin store in Sugar House. He subleased the space inexpensivly from the owner.

Omar Abou-Ismail, creator of Omar’s Rawtopia He subleased the space inexpensively from the owner.

He Soon had customers lining up for his unique blend of middle-eastern cuisine and all fresh, local organic ingredients.

Once Omar finally opened up his own shop, just one building South of where he began, he had already made his name in raw and little risk was involved.

The business lesson that can be drawn from all of these examples is clear: starting a business on a shoestring isn’t a crutch it’s good practice. Making mistakes while your business is small allows the initial problems to provide an inexpensive education instead of catastrophe. Risk for failure, is compounded when there are loans to be paid. The economic downturn has made obtaining loans much more difficult. But good ideas and hard work still prove to be the biggest factor determining success.

Read the Part 1 and Part 2 of the Shoe String Success.

Read the Story about Omar’s Living Cuisine

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