I’ve been trying to think of the perfect quote about Christmas and the spirit of giving, but nothing comes to mind. Honestly, in this time of inflation, it’s disheartening to think about what we can or can’t afford from our children’s endless Christmas wish lists. Last year, I definitely channeled my inner Grinch in my editorial for Utah Stories. Perhaps I need to shift my perspective this time.
One of my favorite writers, P.G. Wodehouse said that the worst thing that can happen to a writer is becoming addicted to writing sagas. While I’m far from being an accomplished writer, I realize I shouldn’t focus on how much I dread Christmas, but rather on how we can make it more intentional — like supporting local makers and artisans by choosing locally crafted gifts.
According to Forbes, for two-thirds of consumers this year, prices will dictate where they shop for Christmas gifts — a significant increase from 2020 when only 46% of global shoppers were guided by cost. This statistic reflects the reality many of us face: financial pressures have reshaped how we approach the holidays. Yet, even with limited budgets, there’s room to make Christmas meaningful.
I admit it, I love Costco. For someone who spent five years organizing the Made in Utah Festivals, this confession may be detrimental to my reputation. But there it is; the truth is now in the open. That being said, Costco is convenient and wonderful for many things, but it’s not where I’d want my Christmas gift to come from. I’d like a gift that shows a little more thought and effort — not just something grabbed while stocking up on bulk oranges and eggs. Sure, someone might spot a box of Belgian chocolates and think, “Oh, Golda loves chocolates with her morning coffee. How convenient! This saves me time and effort.” And yes, I do love chocolates with my coffee (in fact, I could probably survive on just those two things). But Christmas gifts should reflect something more precious than convenience: thought, time, and care.
Even with rising prices influencing where we shop, there’s value in considering alternatives to mass-market purchases. Shopping locally might mean fewer gifts, but a single, thoughtful present can speak volumes. It’s about choosing quality over quantity and effort over ease. A meaningful present doesn’t have to be expensive or extravagant — it’s about the intention behind it, and the thoughtfulness in selecting something that feels just right.
And it’s not just about giving a gift — it’s about supporting another hard-working Utahn. Too many local businesses and establishments have closed their doors this year. I’m deeply saddened that I won’t be able to buy blackberry jam from Amour Spreads anymore, or grab a pâté from Beltex Meats. These losses are a reminder of how much our community relies on us to show up, not just during the holidays, but all year round.
This year, many of us may not be able to afford an avalanche of presents, especially if we support local artisans. But even a modest, well-considered gift can bring a bit of extra cheer. Sometimes, less really is more — especially when what’s given comes from the heart.
To illustrate this point, a dear friend, knowing that my favorite gift shops are Commerce and Craft and Lillie Bee Emporium located in Sugar House, gave me the best present from there. A notebook titled Psychological Observations of Your Dog. As an incurable dog lover who reads way too much into my Irish Setter’s facial expressions, I was beyond thrilled to get it.
In this issue of Utah Stories, our writers share ideas and suggestions on how and where to shop locally for this season’s gifts. Let’s make this Christmas not just about what we give, but how we give — and who we’re supporting in the process.
P.S.:
As a side note to my dear family members who may happen to read this article, here are some hints: If you want to give me chocolates for Christmas, please think handcrafted chocolates from Hatch Family Chocolates, and European chocolates from European Tastees, Europa Market on Redwood Road, or Old Dutch Store. I would also welcome locally roasted coffee beans for my French press — Caffe Ibis or Daily Rise are my favorites.
Feature Image by Golda Hukic-Markosian , PhD.
