Utah Stories

What Does It Take To Be A Social Media Influencer?

On today’s top 5, we discuss what does it take to be a social media influencer? Can you make a lot of money in this career?

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  1. Vice is Going Bankrupt 

Vice executives abruptly lay off workers. Vice employees showed up to a town hall and voiced their disapproval of executives with a steady stream of dislike emojis. The digital media workers were, of course, responding to a mass layoff, if not the demise of their trailblazing news site altogether, according to Fortune.

A week ago, the media company announced it was set to lay off hundreds of employees as it was shutting down the website and also making moves to sell Refinery 29. Coming a year after filing for bankruptcy, Vice CEO Bruce Dixon reportedly said in a memo that this was “the best past forward,” as “we position the company for long-term creative and financial success.” 

In a video of said town hall, COO Cory Haik spoke of a “very, very, very difficult time in the macro landscape,” while a river of dislike emojis flowed alongside her talking head. Dixon suddenly ended the meeting while saying that “it’s impossible to ignore the emojis, from my side.” Adding that Vice would “organize this in a way where we can actually give the information to people who want to receive it in the way it’s meant,” Dixon’s words were met with another emoji eruption. 

  1. Utah’s $2 Billion Major League Sports Investment, Won’t Boost Economy, Says Economist 

The Utah Legislature has passed a pair of bills that would give billions in tax dollars to build an MLB stadium and NHL arena in Salt Lake City, according to The Salt Lake Tribune.

But will this help Utah’s economy? J.C. Bradbury, an economist and leading researcher on the impacts of publicly financed sports arenas has a warning, according to The Tribune. They are “boondoggles,” a terrible use of taxpayer money and don’t deliver the promised economic benefits.

“Sports stadiums are poor public investments, and this is something economists have demonstrated with decades full of research. And we understand why. It’s basically just a reallocation of local commerce,” said Bradbury, a professor at Kennesaw State University in Georgia. “I know someone is whispering in your ear saying, ‘No, this one is going to be different.’ … It’s not. Trust me, it’s not.”

  1. Snow Squalls, Strong Winds Part of Winter Blast Across Utah 

If you are driving around Utah right now the wind is so strong it moves your car. According to Fox News, Strong winds were already being felt across much of Utah Friday, ahead of a cold front that is expected to bring heavy snow, including a possible 4-6 inches to valley locations, with much more in mountain areas.

The winds are also causing delays at Salt Lake City International Airport. As of noon Friday, there were 47 official flight delays.

  1. Navajo Nation Faces Possible Threats After Decades of Uranium Mining  

Just miles from the site of the 1979 Church Rock Mill spill, the largest nuclear disaster in American history, uranium extraction operations could resume near the Navajo Nation. Now, Navajo leaders say the health and prosperity of their community could be in even further jeopardy, according to ABC News. A Canadian company is working to move forward with uranium extraction, an industry that has a lengthy history around the Navajo Nation.

“The pursuit of happiness for us is to be able to live in our communities without fear from the impact of radiation and uranium,” said Teracita Keyanna, who grew up near an abandoned uranium mine in New Mexico. “It’s been really scary, just being a mom in this area.” 

  1. What Does It Take To Be A Social Media Influencer? 

In the age of Tik Tok influencers taking over the world, what does it take to be a social media influencer? 

A Wall Street Journal article asks this question. Ally Noriega has more than 100,000 Instagram followers—and enough money to trade in her full-time job as an executive assistant for a full-time job on social media. Enough money, in fact, that her husband, Ricardo Noriega, also decided not to pursue another job after being laid off, opting instead to handle the administrative end of his wife’s business. 

The Noriegas are one of an estimated 50 million global “content creators” who are sharing their interests, expertise and handiwork with their online followers, according to a Goldman Sachs report last year.

Although this couple is an example of success, the competition for the expanding pie is fierce, and likely to get fiercer. Only about 4% of global creators pull in more than $100,000 a year, according to the Goldman analysis.

*Content for this article curated from other sources.

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  • The $7 Million Recruit: How NIL Changed College Athletics Forever

    In 2012, Jabari Parker, a top high school prospect and member of the Church of Jesus Christ of Latter-day Saints, was facing his biggest decision to that point in his life: where to play college basketball. 

    Fans of BYU athletics hoped and perhaps prayed that Parker would pick the school owned by the church he was raised in. BYU was listed as one of his final choices. But he ultimately chose to spend his college years at Duke before attempting a career in the NBA. BYU fans were disappointed, but no one was truly surprised. Duke over BYU was the best choice for a young prospect in 2012. 

    A.J. Dybantsa.

    What changed between 2012 and 2024 when A.J. Dybantsa, the number one high school prospect, chose BYU over every other school? The answer is roughly $7 million dollars. That is what Dybantsa is reportedly making to play basketball at BYU. 

    The deal was supported by Utah Jazz owner Ryan Smith, who met multiple times with the Dybantsa family in multiple attempts to bring the young player to Provo. 

    According to Smith, he had no financial role in bringing Dybantsa to BYU, but the influence of Utah’s most famous billionaire acting as a “booster” or unofficial recruiter certainly swayed the decision.

    Prior to 2021, boosters acting as recruiters was taboo to the NCAA governing body. It was called improper recruiting. But in 2021, California began the modern era of NIL, or the ability of a college athlete to benefit from their name, image, or likeness, when they passed the “Fair Pay to Play Act.” 

    This new law gave college athletes in California the ability to benefit from their NIL, something that was banned in the rest of the country to that point. The NCAA saw that this law would create an unfair advantage for California schools that could now give young athletes the chance to make money off their talent and image while still in college. 

    The NCAA knew they needed to do something quickly, so they rushed through a policy that opened up NIL to all college athletes in the country, and it has been expanding and evolving over the last four years. 

    Grant Duff, who has coached at the University of Utah, Weber State University, and is now the defensive coordinator for Idaho State University, says, “The best part of NIL is that athletes have an opportunity to make good money. The downside comes with the free-for-all that money causes.”

    Dybantsa confers with BYU Head coach, Kevin Young.

    One of the biggest current examples of what a school can do when the boosters are willing to pay for success is Texas Tech University. From 2020-2024, Texas Tech had 34 wins, which works out to 6.8 wins per year with a low of 4 wins and high of 8. Then Texas Tech’s boosters got involved, led by Cody Campbell, an oil industry businessman and Chairman of the Texas Tech board. The football program was given 28 million dollars for NIL with a simple message attached to the large pile of money: Win. And win now. And win they did. 

    By signing NIL deals with athletes in the transfer portal, Texas Tech went from a middle-of-the-pack school in their conference to one of the top 12 teams in the country. They didn’t just win games in 2025, they made many of their opponents look like they didn’t belong on the same field, including the University of Utah and BYU twice. That is what money can buy.

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  • The Reality of Meth Psychosis on Utah’s Streets

    On the streets of downtown Salt Lake City, psychosis has become part of the landscape.

    People scream at invisible enemies. Some believe they are prophets. Others wander through traffic carrying conversations with voices nobody else can hear. To passersby, it can look theatrical, bizarre, and absurd. But behind many of those episodes is a darker reality few people want to confront directly: methamphetamine-induced psychosis, prolonged sleep deprivation, trauma, addiction, and the slow destruction of a person’s ability to distinguish reality from delusion.


  • Did Utah Leaders Already Sell Out Tremonton to Big Tech?

    When Kevin O’Leary appeared on Fox Business and casually announced that Utah would soon become home to what could be the largest AI data center project in the world, many Utahns had the same reaction:

    Wait… this was already approved?


  • Why Restaurants Like Mazza Are Disappearing

    Across Salt Lake City, luxury restaurants continue to open. High-end dining rooms remain packed. Investors continue buying buildings in formerly quirky neighborhood districts. Chains increasingly move into areas once dominated by independent businesses. Meanwhile, many middle-class restaurants, the kinds of places that helped shape Salt Lake’s local identity over the past two decades, are struggling to survive.