Utah Stories

What Does It Take To Be A Social Media Influencer?

On today’s top 5, we discuss what does it take to be a social media influencer? Can you make a lot of money in this career?

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  1. Vice is Going Bankrupt 

Vice executives abruptly lay off workers. Vice employees showed up to a town hall and voiced their disapproval of executives with a steady stream of dislike emojis. The digital media workers were, of course, responding to a mass layoff, if not the demise of their trailblazing news site altogether, according to Fortune.

A week ago, the media company announced it was set to lay off hundreds of employees as it was shutting down the website and also making moves to sell Refinery 29. Coming a year after filing for bankruptcy, Vice CEO Bruce Dixon reportedly said in a memo that this was “the best past forward,” as “we position the company for long-term creative and financial success.” 

In a video of said town hall, COO Cory Haik spoke of a “very, very, very difficult time in the macro landscape,” while a river of dislike emojis flowed alongside her talking head. Dixon suddenly ended the meeting while saying that “it’s impossible to ignore the emojis, from my side.” Adding that Vice would “organize this in a way where we can actually give the information to people who want to receive it in the way it’s meant,” Dixon’s words were met with another emoji eruption. 

  1. Utah’s $2 Billion Major League Sports Investment, Won’t Boost Economy, Says Economist 

The Utah Legislature has passed a pair of bills that would give billions in tax dollars to build an MLB stadium and NHL arena in Salt Lake City, according to The Salt Lake Tribune.

But will this help Utah’s economy? J.C. Bradbury, an economist and leading researcher on the impacts of publicly financed sports arenas has a warning, according to The Tribune. They are “boondoggles,” a terrible use of taxpayer money and don’t deliver the promised economic benefits.

“Sports stadiums are poor public investments, and this is something economists have demonstrated with decades full of research. And we understand why. It’s basically just a reallocation of local commerce,” said Bradbury, a professor at Kennesaw State University in Georgia. “I know someone is whispering in your ear saying, ‘No, this one is going to be different.’ … It’s not. Trust me, it’s not.”

  1. Snow Squalls, Strong Winds Part of Winter Blast Across Utah 

If you are driving around Utah right now the wind is so strong it moves your car. According to Fox News, Strong winds were already being felt across much of Utah Friday, ahead of a cold front that is expected to bring heavy snow, including a possible 4-6 inches to valley locations, with much more in mountain areas.

The winds are also causing delays at Salt Lake City International Airport. As of noon Friday, there were 47 official flight delays.

  1. Navajo Nation Faces Possible Threats After Decades of Uranium Mining  

Just miles from the site of the 1979 Church Rock Mill spill, the largest nuclear disaster in American history, uranium extraction operations could resume near the Navajo Nation. Now, Navajo leaders say the health and prosperity of their community could be in even further jeopardy, according to ABC News. A Canadian company is working to move forward with uranium extraction, an industry that has a lengthy history around the Navajo Nation.

“The pursuit of happiness for us is to be able to live in our communities without fear from the impact of radiation and uranium,” said Teracita Keyanna, who grew up near an abandoned uranium mine in New Mexico. “It’s been really scary, just being a mom in this area.” 

  1. What Does It Take To Be A Social Media Influencer? 

In the age of Tik Tok influencers taking over the world, what does it take to be a social media influencer? 

A Wall Street Journal article asks this question. Ally Noriega has more than 100,000 Instagram followers—and enough money to trade in her full-time job as an executive assistant for a full-time job on social media. Enough money, in fact, that her husband, Ricardo Noriega, also decided not to pursue another job after being laid off, opting instead to handle the administrative end of his wife’s business. 

The Noriegas are one of an estimated 50 million global “content creators” who are sharing their interests, expertise and handiwork with their online followers, according to a Goldman Sachs report last year.

Although this couple is an example of success, the competition for the expanding pie is fierce, and likely to get fiercer. Only about 4% of global creators pull in more than $100,000 a year, according to the Goldman analysis.

*Content for this article curated from other sources.

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  • Whiskey, Bullets & a Buried Town: Archaeologists Reveal Alta’s Wild Past

    Before Alta was known for powder days and lift lines, it was a silver mining town clinging to the side of a narrow canyon. In the late 1800s, men lived at 8,000 feet, went underground each day, and endured winters that regularly buried buildings in snow. This past summer, that mining town resurfaced — literally — during construction at the Alta Ski Area.

    To understand what Alta really looked like, you don’t begin with legend. You begin with its trash — and this time, that happened almost by accident.

    Alta Ski Area was installing underground water reservoirs to support snowmaking. Because the project sits on Uinta-Wasatch-Cache National Forest land, an archaeologist was required to monitor the excavation. No one expected the trench to produce much.

    But, It did.

    Artifacts began surfacing almost immediately. Enough that the Forest Service contacted the Utah State Historic Preservation Office for help. Lexi Little, who coordinates the Utah Cultural Site Stewardship Program, helped mobilize nearly 30 volunteers to assist with what quickly became a focused two-week excavation.

    Winter deadlines were approaching. The pipes for the reservoirs had to go in the ground. There wasn’t time for a slow, extended dig.

    “It was two weeks of digging in the dirt and helping figure out exactly what we were looking at,” Little said.

    Most of the people screening soil weren’t professional archaeologists. They were trained stewards from around Utah — part of a statewide volunteer network that now approaches 500 people. They poured dirt through shaker screens, scanning for fragments that could piece together a town long buried.

    “Archaeology is human trash,” Little explained. “Archaeologists are very into trash.”

    Alta had left plenty behind.

    https://youtu.be/hzIHzx3OGoo?si=dKcl2CEz-t6FZzYw

    Victorian-style ceramics appeared first — the kind typically used in hotels. Medicine bottles followed. Ink bottles. Hand-blown glass. A porcelain doll’s foot surfaced from the soil, a small detail that shifted the mental image of the town. Families were here. Children were here. This wasn’t only a camp of miners.

    The bottles helped establish time. Manufacturing details — whether glass was hand-blown or mold-made, whether a maker’s mark appeared on the base — allowed archaeologists to date many of the artifacts to the 1870s through the 1890s, when Alta was booming as a silver mining town.

    “That gives you that range of dates for when Alta was really booming,” Little said.

    One reusable soda bottle clearly stamped “Salt Lake City” connected the canyon to the valley economy below.

    Then something unusual rolled out of a dirt pile.

    A corked bottle. Intact. Liquid still inside.

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