Utah Stories

How FanX Became The Biggest And Most Successful Convention in Utah

When Dan Farr decided to hold FanX in Utah invite stars like William Shatner, the nerds and fans came out of the woodwork to attend.

|


It has been determined by Estately.com that Utah is the nerdiest state in the nation. It’s number one when it comes to Sci-Fi Geeks; Lord of the Rings and Hobbit nerds; and Trekkies, Star Wars fans. Comic book collectors and lightsaber ownership is right up there with gun ownership in Utah.

So when Dan Farr decided to hold the first Comic-Con convention in Utah and invite stars such as William Shatner, Lou Ferrigno, and the man himself: Stan Lee, the nerds and fans came out of the woodwork to attend. It was certainly a cultural phenomenon.

How and why did Dan Farr initiate Comic-Con in Utah?

Farr says that he discovered the energy of comic conventions and wizard shows from the point of view of a vendor, and knew that that sort of event should be happening in Utah. He tried to lure in existing convention producers, without success, so he decided to address the market demand himself and see if he could pull it off.

The rest, you could say, is history. 30,000 attendees in the first year. Thousands of autographs signed by hundreds of stars, and Utahns who spend months making their costumes preparing for each year’s FanX. 

Be sure to check out our interview with Dan Farr on the Utah Stories Show podcast brought to you by Wasatch Brewery.

Subscribe to Utah Stories weekly newsletter and get our stories directly to your inbox

* indicates required




 

,


Join our newsletter.
Stay informed.


  • What’s Behind the Buzz Around The Salted Roots?

    Salted Roots began as simple kitchen experiments and quickly grew into one of Utah’s most talked-about small-batch food brands. Founder Ivy Watrous has been cooking since childhood, blending bold flavors with careful technique. Today, her handcrafted salts and sugars are showing up in farmers markets, home kitchens, and even cocktail menus — each one shaped by personal stories, long hours, and a commitment to doing things the hard way when it matters.


  • Utah’s Wine Loophole

    Most people assume Utah is the strictest state in the nation for alcohol. One small importer discovered the opposite—and uncovered a legal quirk that gives Utah more freedom than the rest of the country. Her journey explains how

    To access this post, you must purchase Utah Stories (Digital + Print) or 3 month free trial (Digital).


  • Utah Tech’s Reset: The Hidden Forces Behind Layoffs and the Rise of AI

    Utah’s tech sector is undergoing a major reset. While many assumed the recent wave of layoffs was caused by artificial intelligence, the real driver was an economic crunch that hit startups when funding dried up. AI is now transforming the industry in a different way—rewarding workers who adopt it and challenging long-held assumptions about authenticity and creative work. Expert insights reveal how Utah professionals can adapt and thrive in this shifting landscape.


  • Is Utah’s Housing Crisis Manufactured? Three Forces Shaping a Broken Market

    As home prices soar and younger Utahns wait longer to buy, three structural issues reveal why the state’s affordability crisis persists.