Utah Stories

Seventy Years of Family and Flowers: The Art Floral

Stefanie Sergakis Wedemeyer owns The Art Floral local flower shop, which celebrates its 70th anniversary this year.

|


 

If you’re near the corner of 600 East and 300 South in downtown Salt Lake City around 3pm on any given day, you’ll probably see a tall Greek woman with a mane of curly black hair herding a flock of chickens to their coop. An 11-year old terrier is always by her side. The terrier is named Artie, and her name is Stefanie. But no, she doesn’t own a chicken farm.

Stefanie Sergakis Wedemeyer owns The Art Floral, which celebrates its 70th anniversary this year. Wedemeyer has been the sole owner since 2004, when her family moved into the residence attached to the storefront. “We live here, we work here, we play here,” says

Wedemeyer. “So the dogs, the cats, the chickens, the staff, the customers, they’re all part of our family.”

The youngest of three and only daughter of Mike and Vasi Sergakis, Stefanie was born into flowers in 1969. By then, The Art Floral had established a strong reputation through the Greek community of Utah, often serving as the only florist for major church and social events. Mike passed away in 1984, with Vasi taking over.

Photo of Stefanie Wedemeyer by Trish Griffee Photography. Courtesy of Art Floral

“We’re the definition of a mom and pop shop. My dad started it in ‘51, my mom joined when they got married in ‘56 and then took over when he passed away. She died in 2004, so now I’m the mom!” The role of pop is filled by Stefanie’s husband, Ryan, and their teenaged children Micah and Sofia represent the third generation of the family business.

Just as Salt Lake City has changed over 70 years, so has The Art Floral evolved. But Wedemeyer focuses more on quality than keeping up with the Joneses. “The reputation my parents established and the relationships we’ve built across the valley are why we’re 70 and strong. It’s not because we have the newest computer system or largest fleet of delivery vans. It’s because we’ve stayed true to doing a hard day’s work with a smile on our face.” 

Wedemyer glances outside to a white van and adds, “That van has duct tape on one of the mirrors and the radio only makes a beeping noise! If you can’t smile at that, then I don’t know what to say.”

Maybe order some flowers!

The Art Floral

580 E 300 S, Salt Lake City

801 363-0565

Subscribe to Utah Stories weekly newsletter and get our stories straight to your inbox:

* indicates required




, , ,

Join our newsletter.
Stay informed.


  • Artist Kate Kilpatrick Brings Utah’s History to Life Through Murals

    “I think we’re all interconnected; as individuals as well as societies,” Kilpatrick notes. Her work showcases those connections exuberantly, and whatever scale she’s working on, you can bet that in terms of energy and spirit, she’s painting large.


  • Dyslexia and ADHD in Kids: Why Some Students Struggle to Read in School

    That’s what led to my conversation with Donell Pons, a Utah-based dyslexia expert who has spent more than two decades working with students who struggle to read. What struck me right away is how often we get the problem wrong from the start.


  • Utah Youth Ice Climbers Win World Championships Thanks to Millcreek Common Wall

    Utah is home to two new World Champion youth ice climbers, and the ice climbing wall at Millcreek Common is getting credit for helping them win. 


  • Why Most People Stay Stuck in Business and What It Takes to Move Forward

    Every so often, you meet an immigrant who came here with almost nothing and managed to build something exceptional.

    Prakash Shah is the kind of man who has spent enough time around risk that he no longer treats it like an interruption.

    Today, he works in business brokerage and advisory, helping owners sell companies, helping buyers decide whether they should step in, and, when the fit is right, helping connect those buyers with private equity. He works in a world of valuations, leverage, due diligence, and hard questions that most people would rather postpone. He also operates in Utah real estate and has built a career around seeing value before it is obvious to everyone else. That is who he is now. What makes him interesting is how early that instinct started to form, and how little his life resembles the way most Americans are raised to think about comfort, career, and security.

    He grew up in Nepal in a boarding school system that would feel severe to many Americans. He was an only child, yet he saw his parents only twice a year for twelve straight years, until high school graduation. He lived inside routine. He shared space with boys from different social classes and different family circumstances. The school was structured enough that money did not buy you any special standing once you were inside. Everyone followed the same rules. Everyone was subject to the same discipline. In his case, it was an army school. Everything was measured. Everything was scheduled. In that kind of environment, you do not build your life around preference. You build it around adaptation.

    That contrast matters.

    A lot of American children are raised to search for what fits them. What are you passionate about? What do you enjoy? What feels right? Those are not bad questions, but they can create a habit of waiting for life to align itself before action begins. Prakash learned something else much earlier. He learned that life often does not align itself first. You enter the room as it is, you deal with the people in it, and you figure out how to function without making your comfort the center of every decision. He said that one of the biggest lessons from those years was tolerance, the ability to live with people from all walks of life and genuinely learn to get along with them. That is not a soft value. In business, it turns into resilience. In negotiation, it turns into patience. In career terms, it turns into range.

    When he came to the United States over 25 years ago, he did not arrive with the kind of runway that allows for a prolonged identity search. He came with two suitcases and enough money for one semester. He went to Hunter College in New York City, then to NYIT near Central Park, studying media and then media and technology management. He also studied psychology. Those details matter because they show something about his mind. He was interested in people before he built a career around deals. Even then, what attracted him was not technical prestige. It was understanding motives, behavior, and how people reveal themselves.

    But New York is merciless toward vague ambition. It demands payment in rent, transit, food, and time.

    Prakash worked constantly. He took multiple jobs. He paid tuition, paid rent, and skipped most of what Americans imagine as college life. There were no romantic years of drifting from café to concert to self-discovery. He talked about not having the luxury of dates, travel, or finding himself. He was working. Even laundry was not a small detail. In New York, he pointed out, you do not just throw clothes in a machine at home. You haul them to the laundromat, count quarters, and measure what is necessary. He also described distraction in a way that most native-born Americans probably do not think about. For immigrants, distraction is not always pleasure. Sometimes distraction is the constant pressure of competing needs. Tuition or rent. Food or savings. A better coat or another month of making do. He was not romanticizing the struggle. He was describing the arithmetic of it.

    That arithmetic did not make him cautious. If anything, it did the opposite.

    While in college, he had the option of safer analytical work. Instead, he took a sales job with Time Warner Cable that sent him into the South Bronx from 6 p.m. to 10 p.m. to knock on doors. He is not a physically imposing man. He knew exactly what kind of neighborhoods he was walking into. He described apartment buildings where people kept pit bulls, where tension was normal, where one mistake in tone or timing could end a conversation immediately. For most people, that kind of job would have been something to survive and forget. For him, it became a school in human behavior. “It’s not about talking… it’s about listening,” he said.

    One story from that period says almost everything about how he operates. He knocked on a door one night around 8:45 and found himself facing a huge man with a gun on the table, pit bulls nearby, and a half-eaten pizza in front of him. It had all the ingredients of a very bad scene.

    Continue reading and support independent Utah journalism with a purchase of Utah Stories (Digital + Print) or 3 month free trial (Digital).