Pinkbox Doughnuts Opens in American Fork

Known nationwide for its bold pink branding, immersive shop design, and wildly creative doughnut flavors, Las Vegas–based Pinkbox Doughnuts® had expanded with the grand opening of its first-ever Northern Utah location in American Fork at 610 W. Main St.

“We are beyond excited to introduce Utah County—and the greater Salt Lake region—to Pinkbox Doughnuts and to finally bring our fun, experiential, and creative doughnuts to Northern Utah,” said Stephen Siegel, Founder of Pinkbox Doughnuts. “Bringing Pinkbox to new communities is an exciting journey that involves many moving parts, and our commitment has always been to do it right, not rush it. Pinkbox isn’t just a doughnut shop—it’s an experience, and we know it will be well worth the wait.”

Pinkbox Doughnuts currently operates 13 locations throughout the Las Vegas Valley and one location in St. George, Utah. 

Renowned for its impossible-to-miss storefronts and over-the-top approach to doughnuts, the brand offers an expansive mix of classic favorites and innovative creations, with more than 70 handcrafted varieties made fresh daily at the American Fork location. The menu includes Pinkbox’s signature trademarked doughnuts, seasonal creations, holiday specials, and a rotating Doughnut of the Month, all driven by creativity, quality, and flavor innovation.

“From the moment you arrive, Pinkbox Doughnuts is designed to be a fully immersive, sensory experience,” added Siegel. “Our doughnuts are made for social media-worthy moments, but more importantly, they’re made to bring people together and spread smiles—whether you’re celebrating a milestone or just treating yourself.”

The American Fork location reflects Pinkbox’s commitment to being a true community destination. The store will be open seven days a week, from early morning to late at night, a rarity among doughnut shops, and will feature a convenient drive-thru for customers on the go. In addition to its signature doughnuts, customers can enjoy specialty coffee drinks, hot and iced chocolate, lemonades, slushies, and a rotating selection of Pinkbox merchandise.

“This is just the beginning for Pinkbox in Northern Utah,” said Siegel. “We’re excited to grow, celebrate, and give back alongside this incredible community.”

The brand is also actively working toward opening its Sandy location, with plans currently targeting summer 2026.

New Menus & More at Black Rock Mountain

Black Rock Mountain – the new resort nestled in the Wasatch Mountains near Heber – invites guests to indulge, sip and savor the season with new programming, a new winter menu, and après ski menu available at their signature dining outlets.

Three on-site dining concepts include The Overlook Restaurant, helmed by Chef Ernesto Rocha and showcasing mountain cuisine; On the Rocks Bar, a lively après-ski spot with seasonal cocktails and live music; and The Market, a cozy all-day café serving Starbucks® and grab-and-go favorites.

Fireside S’mores Nights every Monday – Gather by the firepits and lean into winter’s coziest ritual. House-made s’mores, crisp mountain air, and easy going evenings by the poolside firepits.  

Trivia at On the Rocks Wednesdays at 6:30PM – Midweek fun, Black Rock style. Grab a drink, gather your team and test your knowledge in a laid-back, locals-loved setting.

Après IV by FIKA every Thursday & Saturday from 4-6PM – Recover, recharge and reset. In partnership with FIKA, Utah’s premier IV therapy provider, enjoy wellness services designed to support performance and recovery, all without leaving the resort. 

Live Music at On the Rocks Thursday & Saturday at 6PM – Settle in and stay awhile. Local live music brings energy to winter evenings, creating a relaxed, social atmosphere worth sticking around for.

Champagne Sabering Friday & Saturday at 6PM – Start the evening with a celebratory pop and champagne sabering ritual, an elegant way to toast winter weekends and fun. 

Hot Chocolate Happy Hour Saturday & Sunday at 3pm in The Market – Experience rich hot chocolate with thoughtful presentation, perfect for warming up after being in the cold for just $3.

New Winter Menu – Cozy up with comfort foods like the Poke Bowl, Wild Striped Bass & Black Linguine, Shrimp Macaroni & Cheese, Short Rib Osso Bucco, and Chicken and Waffles. 

White Horse to Reopen! 

I and countless other locals who are fans of White Horse Spirits & Kitchen in downtown SLC were thrilled to hear this news from the White Horse team: 

“The time has come…White Horse is back! After the fire and months of rebuilding, we’re reopening our doors Thursday, January 29th at 5pm.”

“We can’t wait to welcome you back into the space that means so much to us! Thank you to everyone for your patience and ongoing support!”

“Reservations are encouraged but we’ll also have space for walk-ins.”