Debate

Why REI, Levis and Coca Cola, and many local businesses are no longer advertising on Facebook

Stop hate for profit has gained enormous momentum in ending the spread of misinformation and hate on the social media platform. It was announced today that Starbucks and Pepsi will join the litany of major brands that will be discontinuing their ad spending with the social media giant.

|


Facebook advertising

Stop hate for profit has gained enormous momentum in ending the spread of misinformation and hate on the social media platform. It was announced today that Starbucks and Pepsi will join the litany of major brands that will be discontinuing their ad spending with the social media giant. Market Business Insider reports that Facebook has lost $60 billion in value since the announcements have escalated.

Facebook generates 98 percent of its revenue from ads. It netted $17.4 from advertising in the most recent quarter. Many of these ad dollars are now being suspended media for the month of July.

According to the New York Times, besides the big name brands and several huge advertising agencies, even smaller advertisers such as authors, therapy providers and payment companies are taking a break from  Facebook as a protest against the platform and its subsidiaries.

The major cause of the protest, according to the New York Times is that Facebook has not filtered any of President Donald Trump’s posts. But there is much more to it than President Trump.

The majority of Facebook’s eight million advertisers are small businesses or individuals. Many are uncomfortable with the negativity found on the platform but many feel that they have no choice but to keep paying Facebook to promote themselves.

Facebook has taken action to suspend the buying accounts of many independent publishers such as the Jason Stapleton program. They haven’t provided any reason for doing so other than the “violation of terms” clause. Facebook will not provide any specifics when they suspend the accounts of publishers, but it is believed that this is a blanket response to the promotions of “fake news.”

Ben and Jerry’s pushed Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters and foment and fan the flames of racism and violence and undermine our democracy.

The Utah Stories program discussed how Facebook’s algorithm operates by generating a  “digital avatar.” This feeds each user emotionally or politically-charged posts knowing that each user will tend to read or respond to posts that generate a neural response. These “filter bubbles”, according to the author of the book Zucked: Waking Up to the Facebook Catastrophe, foment political division and the most hateful comments and speech. Facebook knows that people read the most emotionally-charged posts so they intentionally promote them to keep users on their site for longer periods of time.

Xmission Founder Pete Ashdown described how much of the environment that is created on Facebook is very unhealthy for especially children. It also produces a much more perceived polarized environment in our online communities.

FOR MORE UTAH STORIES PODCASTS GO HERE.

, , ,


Join our newsletter.
Stay informed.


  • Salt Lake City Newcomers Club: Finding Friendship and Belonging Since 1948

    Moving away from your hometown can come with many blessings. But for some, it also comes with just as many bouts of loneliness. That ache of not knowing where to meet people, or grieving the friends you left behind, comes in waves. Workplaces and churches can sometimes provide ready-made communities, but what happens when they don’t? Where do you go to find true belonging?


  • Highway 6 and the Midland Trail: Utah’s Transcontinental Highway History

    From Price Canyon to Delta’s desert stretch, Utah played a central role in building the Midland Trail, one of America’s earliest transcontinental highways and the foundation of today’s Highway 6.


  • A Stand-Up Wheelchair Gives Paralysis Patients Greater Independence

    After a cycling accident left him paralyzed, Bill Winchester had to relearn how to navigate daily life from a wheelchair. A stand-up wheelchair later gave him the ability to rise, move more independently, and regain parts of the active life he once knew.


  • Whiskey, Bullets & a Buried Town: Archaeologists Reveal Alta’s Wild Past

    Before Alta was known for powder days and lift lines, it was a silver mining town clinging to the side of a narrow canyon. In the late 1800s, men lived at 8,000 feet, went underground each day, and endured winters that regularly buried buildings in snow. This past summer, that mining town resurfaced — literally — during construction at the Alta Ski Area.

    To understand what Alta really looked like, you don’t begin with legend. You begin with its trash — and this time, that happened almost by accident.

    Alta Ski Area was installing underground water reservoirs to support snowmaking. Because the project sits on Uinta-Wasatch-Cache National Forest land, an archaeologist was required to monitor the excavation. No one expected the trench to produce much.

    But, It did.

    Artifacts began surfacing almost immediately. Enough that the Forest Service contacted the Utah State Historic Preservation Office for help. Lexi Little, who coordinates the Utah Cultural Site Stewardship Program, helped mobilize nearly 30 volunteers to assist with what quickly became a focused two-week excavation.

    Winter deadlines were approaching. The pipes for the reservoirs had to go in the ground. There wasn’t time for a slow, extended dig.

    “It was two weeks of digging in the dirt and helping figure out exactly what we were looking at,” Little said.

    Most of the people screening soil weren’t professional archaeologists. They were trained stewards from around Utah — part of a statewide volunteer network that now approaches 500 people. They poured dirt through shaker screens, scanning for fragments that could piece together a town long buried.

    “Archaeology is human trash,” Little explained. “Archaeologists are very into trash.”

    Alta had left plenty behind.

    https://youtu.be/hzIHzx3OGoo?si=dKcl2CEz-t6FZzYw

    Victorian-style ceramics appeared first — the kind typically used in hotels. Medicine bottles followed. Ink bottles. Hand-blown glass. A porcelain doll’s foot surfaced from the soil, a small detail that shifted the mental image of the town. Families were here. Children were here. This wasn’t only a camp of miners.

    The bottles helped establish time. Manufacturing details — whether glass was hand-blown or mold-made, whether a maker’s mark appeared on the base — allowed archaeologists to date many of the artifacts to the 1870s through the 1890s, when Alta was booming as a silver mining town.

    “That gives you that range of dates for when Alta was really booming,” Little said.

    One reusable soda bottle clearly stamped “Salt Lake City” connected the canyon to the valley economy below.

    Then something unusual rolled out of a dirt pile.

    A corked bottle. Intact. Liquid still inside.

    To access this post, you must purchase Utah Stories (Digital + Print) or 3 month free trial (Digital).