Google has received some media attention recently because very soon Google will be launching their own E-books platform and online retail center. They will have a huge advantage even over Amazon.com due to their 40 million searches per day in the United States. E-book sales have started to skyrocket, revenues are expected to soon surpass traditional books. Google has already digitized over 10 million publications for their Google Books project and Google is now poised to take a big chunk of the retail action.
How Is Google Changing the world as we know it?
Maybe the better question to ask would be, “how has not Google changed the world as we know it.” Nearly every media company has been affected by Google. Besides Internet ads, radio, newspapers, TV, cable and movies have all been drastically affected by Google. Google is now a larger company than ABC, NBC, CBS and FOX combined. Microsoft’s CEO Steve Ballmer criticizes Google as “a one trick pony” and most of their other ventures other than search have failed. To this Google founder Sergey Brin replied, while they may have just one trick, “We like the trick!” Google set out 10 years ago to become the first $100 billion media company and they are on track to hit that mark.