In addition to offering guided hunts, which it started doing in 2000, MossBack’s roots lie in the video production business. They have released twenty-seven DVDs, with titles like “Bustin Big Blackies” and “Bulls Gone Wild.” MossBack also has a TV show, “Lethal Addiction,” which airs on the Pursuit Channel. These permits can sell for tens of thousands of dollars. Moss says his company alone secures $1 million in conservation permits each year. Doyle Moss says his team of around 60 guides leads around 70 clients on hunts each year in four states