What do you do when your vegan daughter is craving a doughnut? “It was just a day where my daughter Ally was craving a doughnut and was frustrated she couldn’t find one in Salt Lake,” says Jess Curzon, co-owner of The Big O Doughnuts, “we looked at each other and said ‘we should do that.’”
They started experimenting with recipes at home, making doughnuts every day until they felt they had it right. The International Peace Garden’s ‘People’s Market’ is where they introduced their doughnuts to the public and received a loyal following from the vegan community. The Farmers Market, Sugar House Coffee, and a few other local coffee shops are where they began to sell their doughnuts until they opened their shop on Broadway three months ago.
“We are gourmet, fresh doughnuts with a loyal vegan following,” says Zak Farrington, co-owner of The Big O Doughnuts. “It’s easier than reading labels or trying to make sure it’s vegan.”
“Ally always says our signature flavor is blueberry/lavender,” says Curzon. “We like to play around with different combinations of spices and fruits.”
“Passion fruit has been really popular and we have a lot of fun with chocolate varieties. We mix it up a little bit, trying to add something new once in awhile,” adds Farrington.
Stop by after a night out downtown for “Doughnuts after Dark” on Friday nights, 8:00 pm to 1:00 am, or until they sell out. Stay tuned for “Doughnuts after Dark” on Saturday nights and other added hours.
The Big O Doughnuts: 171 East Broadway Salt Lake City 385-770-7024
Hours: Wed-Fri 8:00 am to 2:00 pm or until sold out. Sat 8:00 am to 3:00 pm or until sold out. Doughnuts after Dark, Fri 8:00 pm to 1:00 am or until sold out.